I HATE SELLING — But Do I Love Selling?

Kenneth Choo
3 min readAug 23, 2022

Do you hate selling? Or is it that you just don’t love selling?

Many people feel this way about sales, but the truth is, we are all selling something, whether we realise it or not.

We sell ourselves on dates,

we sell our ideas in class,

and we sell our skills at work.

The only difference between those who are successful in sales and those who are not, is the mindset. In this article, we will explore the mindset of a successful seller and how to change your thinking if you currently do not enjoy selling.

1) It is not about convincing

The first step to selling successfully is to understand that selling is not about convincing someone to do something they don’t want to do.

Instead, it is about helping someone see how your product or service can solve a problem or improve their life in some way.

If you can do this, selling becomes much easier because you are no longer pushing something on someone, but instead offering them a solution to a problem they already have.

2) It is all about the Mindset

The second step is to change your mindset from one of scarcity to one of abundance.

When you view selling from a scarcity mindset, you believe that there are only so many potential customers out there and that if you don’t close the deal with them, someone else will.

This often leads to selling out of desperation, which is a major turn-off for potential customers.

However, when you view selling from an abundance mindset, you believe that there are plenty of potential customers out there and that if someone doesn’t buy from you, it’s not the end of the world.

With this mindset shift, selling becomes much less stressful and more enjoyable because you are no longer operating from a place of fear.

3) Provide Value

The third and final step is to focus on providing value to your potential customers.

If you can do this, selling becomes much easier because people will be naturally drawn to working…

Kenneth Choo

🔸Web3 Changepreneur championing Women to be Changemakers & helps businesses to promote their products & service via Web 3.0 & NFT🔸TEDx speaker